Tuesday, July 28, 2020 | 2:00 PM3:00 PM

AGC Webinar: Basics of Proposals, Presentations for the Busy General Contractor


Most proposals and presentations have 3 things in common; a lot of talk about how great we are; a lot of boiler plate language that says the same thing as our competitors; and Boring, boring, & more boring. All 3 are losing behaviors! In this webinar, we will discuss the following:

• Gathering the intel needed to craft a tailored message
• Creating a compelling offering around the client’s key issues
• Flipping the focus from “Us” to “Them”.
• Focusing on the “Benefits” we offer, as opposed to the “Features”
• Mastering the use of the Executive Summary
• Selling people with personal branding statements
• Making our presentations brain-friendly
• Winning at a high rate


Mr. Hal L. Routh
President & Chief Strategist

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