Lunch & Learn: LinkedIn as a Powerful Marketing and Sales Tool

We will cover the following key areas with onsite application during the session…

• Building your profile to engage and communicate
• Using LinkedIn to research and engage your target markets and key personnel
• Creating content which works and how to apply those blogs, posts, and video
• Establishing LinkedIn strategic planning to involve employees

The best outcomes from this workshop result with hands-on participation. If Wi-Fi can be made available, participants should bring their tablet or laptop.

INSTRUCTOR
Susan Long-Molnar is a lifelong professional communicator with over 35 years of experience assisting business owners and their employees to communicate effectively so they exceed their business goals. Susan graduated from Eastern Kentucky University with a BA in Theatre Arts/ Communications and a minor in English, she began a teaching career in 1976 after moving to Virginia Beach
to teach at Princess Anne High School. After five years of entrepreneurship, she began an 11-year corporate jaunt in communications management, first at Sentara, followed by Cox Communications, then USAA and many other well known brands.